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Tuesday, March 01, 2005
Sonic Announces Comprehensive Support for LightScribe Direct Disc Labeling Technology


Sonic Solutions announced today that it has received official certification as a provider of LightScribe Direct Disc Labeling technology.

, which will feature in its complete line of consumer digital media software including Roxio Easy Media Creator 7 and Sonic RecordNow. The LightScribe-supported software, which Sonic developed in conjunction with LightScribe, allows consumers to create personalized, professional-quality CD and DVD labels that are laser-etched directly on discs in a few clicks. The capabilities are available today in RecordNow shipping worldwide on HP consumer PCs, including systems featuring the first LightScribe-enabled optical disc drives.

"Sonic's products are directly responsible for the creation of millions of discs each year, and so we are delighted that Sonic has integrated LightScribe technology into its award-winning software line," said Kent Henscheid, marketing manager for LightScribe. "LightScribe is an ideal complement to the innovation and ease-of-use that has become synonymous with Sonic's consumer software line."

LightScribe makes it easy for users to create affordable, silkscreen-quality disc labels without a printer. The Disc Labeling technology burns labels directly onto CDs and DVDs with laser-etched precision, using the same disc drive that burns the data. Users record their data, then simply flip the disc over and reinsert it into the drive to burn an iridescent label that includes personalized text and high-resolution artwork or photos.

"We are pleased to have had the opportunity to collaborate with LightScribe to create LightScribe-supported software and to extend the already wide range of digital media capabilities that we offer our customers," said Dave Habiger, senior vice president and general manager of Roxio, the consumer software division of Sonic Solutions. "We will continue to forge partnerships with industry leaders that help us bring new and innovative technologies to our customers."

LightScribe Direct Disc Labeling Technology adds to the already rich array of powerful features provided in the Sonic software line that enable users to manage, edit, create and share their digital media. Sonic exceeds the capabilities of many other label creation applications on the market with innovative features such as text flow, which automatically wraps text to the curved edges of a disc, and an auto-populate feature, which inserts metadata from a burn task directly into place in a label project. In addition, users can create personalized label inserts and jewel case covers using their own artwork or photographs or use one of the dozens of professional-designed templates that are included in the applications.


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