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Friday, February 18, 2005
Samsung and Freescale Demonstrate Ultra-Wideband-enabled Cell Phone at 3GSM World Congress


Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) demonstrated the world's first UWB-enabled Samsung cell phone at the 3GSM World Congress.

The UWB-enabled cell phone that Samsung and Freescale demonstrated connects wirelessly to a laptop and downloads MP3 files from the Internet or photos taken with the phone.

"Working with a world leader such as Samsung on this exciting product concept showcases the tremendous possibilities for UWB in cellular products," said Franz Fink, senior vice president and general manager of Freescale's wireless business. "Ultra-Wideband offers a cost effective, easy way for consumers to wirelessly transfer data, images or audio from their phone to another source, such as a laptop."

In the demonstration, the Samsung camera phone is used to take a picture, which is transferred in under one second to a nearby laptop where the photo is automatically displayed, showcasing the ease of use for consumers. Additionally, MP3 audio files or data from the phone's address book can be selected and transferred directly to a laptop. These functions underscore the changing role of the cellular phone as new applications, such as cameras and video, require the ability for consumers to wirelessly connect their cell phone to other devices and transfer their data or images.

"Ultra-Wideband provides a unique capability for cellular products, offering consumers more value and functionality with their mobile communications," said Kwan-Soo Lee, Executive Vice President and Head of Research and Development Center, Telecommunication Network Business at Samsung. "Adding Freescale's UWB to our cell phone for this demonstration, we have created a unique product concept that showcases the possibilities for next generation mobile/cellular products."

At 3GSM, Freescale highlighted a variety of cellular product and prototypes including the UWB-enabled cell phone featuring its UWB wireless chipset. UWB is a wireless technology capable of full video transmission without cables. Freescale's commercial UWB chipset, the XS110, transmits multiple video streams and HDTV broadcasts, as well as photo, video and data transfers.


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