RipGuard DVD is THX Verified to provide consumers with a seamless and transparent audio and video experience
Macrovision Corporation (Nasdaq: MVSN), the world?s leading supplier of content and software value management solutions, today announced that RipGuard DVD, its digital rip-control solution for DVD Video, has been awarded THX Verified product status by the industry-respected labs at THX Ltd., ensuring the audio and video quality of the original content.
"THX works with our partners and licensees to develop technologies that support the industry-accepted quality standards established by THX,? stated Sheau Ng, chief technical officer of THX. "THX Digital Works performed compatibility and performance quality testing of RipGuard DVD titles, which revealed no degradation of the digital audio and video when compared with the original material."
"Macrovision is committed to creating products that are good for both our studio customers, and their consumers," said Steve Weinstein, executive vice president and general manager of Macrovision's Entertainment Technologies Group. "We believe that the best way to fight piracy is to create compelling consumer value. In developing RipGuard DVD, we turned to THX as a noted industry expert to ensure that RipGuard DVD delivers the ultimate consumer experience, while protecting the digital content of the video producers."
RipGuard DVD can be combined with Macrovision?s analog copy protection technology to deliver the world's first comprehensive DVD protection solution, addressing both major piracy threats faced by video content copyright owners, the analog and digital holes. RipGuard DVD plugs the digital hole created by PC-based DeCSS ripper software, which allow millions of average consumers to make unauthorized perfect digital copies of copyrighted DVDs in mere minutes. These copies can be burned to inexpensive recordable DVDs or uploaded onto the peer-to-peer (P2P) networks. P2P downloads and the rent, rip, return of DVDs are an ongoing source of billions of dollars in annual revenue losses for the studios.