Tuesday, April 24, 2018
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
First-Quarter Lobbying Expenditures: Google, AT&T, Comcast and Comcast Remain Top Spenders
Samsung Launches Six Original Series on Samsung VR Video Service on Gear VR
Facebook Says Users Are Not Products, the Social Network Is
European Regulators Investigate Apple's Proposed Acquisition of Shazam
Amazon is Working on Home Robots: report
7nm Volume Production to Fuel TSMC's Profits This Year
Toshiba Weighs Memory Chip Unit Options
Google Chat Launches to compete with Apple's iMessage
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Philips...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, February 10, 2005
Philips joins forces with SMART System Technologies and 3united to drive Near Field Communication deployment

Royal Philips Electronics announced an alliance with leading content and service providers SMART System Technologies (SST) and 3united to deliver mobile entertainment applications as well as loyalty and reward programs via Near Field Communication (NFC) technology.

NFC, developed by Philips and Sony, securely links wireless connectivity with contactless smart card technology, making it simple for Connected Consumers to access entertainment, information and payment services through their mobile phones.

Leveraging Philips? expertise in the smart card space and its leadership in pioneering NFC technology, this joint effort will allow consumers to make purchases and redeem points or e-coupons by waving an NFC phone in front of a smart poster, contactless retail point-of-sale (POS) device or kiosk. It will also allow consumers to receive instant promotions and rewards based on the user?s location and preferences.

?NFC bridges the connectivity gap that exists in the short-range communications realm, ? said Sour Chhor, general manager of Contactless and Embedded Security, Philips Semiconductors. ?It offers a secure and seamless means of distributing content and services in addition to managing loyalty and rewards programs, anytime, anywhere, with any personal communication device. With this technology, we?re connecting consumers to content and services in an intuitive way, making advanced multimedia services easy-to-use.?

Working with Philips in developing NFC applications, SST will be demonstrating NFC interoperability with its PowerPay solution, a large-scale deployment of its unique loyalty program, which is already active in many sports stadiums. SST is a leading provider of merchant-centric point-of-purchase loyalty and coalition marketing applications and services. Based in Austria, 3united is one of Europe?s market leaders in premium short message services (SMS), m-commerce and mobile content solutions. 3united already provides NFC interfaces for more than 500 premium services for national and international content providers, media enterprises and mobile network operators. SST has developed customized software for NFC phones and has integrated this with its hosted PowerPay solution.

?The ability to deliver real-time rewards and promotions to consumers based on mobile handset activity and purchases are unique benefits of combining the NFC chip with the mobile phone,? said Michael Richardson, president and chief operating officer of SST. ? Marketers will now be given the power to reward and provide incentives to consumers based on their purchases, purchase intent or loyalty to a brand or merchant. We see significant benefits to carriers worldwide as they become an integral part of delivering unique and highly-targeted messages to a willing audience of consumers.?

?As a market leader in delivering mobile content, it is a natural evolution for us to support NFC applications,? said Andreas Wiesm?ller, chief marketing officer of 3united. ?NFC offers both providers and consumers a wide range of advantages and new applications. Revenues generated through mobile services will rapidly grow with NFC because of its ease-of-use for the consumer. We are already fully equiped to support content providers in planning and implementing NFC projects.?

DRM-less MP3tunes.com begins playing        All News        New cameras turn night into day
DRM-less MP3tunes.com begins playing     General Computing News      ADS Tech launches central, eastern european operations

Get RSS feed Easy Print E-Mail this Message

Related News
Philips Is The Top Patent Applicant At the European Patent Office
Siri Meets Philips Hue
Philips Hue Lightstrip Plus Will Paint A Whole Room
IFA: Philips Brings Quantum Dot Monitors to Europe
Philips 27 Full HD Quantum Dot Monitor monitor Promises Perfect RGB Coverage
Philips Hue Go Lets You Take The Light With You
Philips Fidelio NC1L Headphones Go battery-free When Connected to Your iOS Device
TP Vision To Integrate Android into Philips TVs
Philips and Nintendo Resolve Patent Disputes
Philips 272G5DYEB 27-Inch G-SYNC Monitor launching Soon
Philips to Appeal $467 Million Patent Infringement Lawsuit
Philips Expands Its Series Of Ultra HD TVs Powered by Android

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .