MSI, an emerging innovator and developer in personal entertainment solutions, today launches its new MP3 Player - the MEGA STICK 527.

The latest addition to MSI's highly successful MSI Stick series, the new MEGA STICK 527 is specially designed for the trendy young adult generation of today. The MEGA STICK 527 comes with a changeable panel that allows personalization, so that you won't get bored with the way it looks! Choose from 8 attractive selections of colors and patterns that will reflect your own unique personality. You can also show off your creative genius with the MEGA STICK 527. It comes with an easy-to-use software that allows you to customize your very own pattern! Whether it's an adorable picture of your pet, a design you made on your computer or a cutout of your favorite star from a magazine, the possibilities are literally endless! It's the ultimate way to personalize your MP3 player!

As you would expect from any MSI MP3 Player, quality & features are superb. The MEGA STICK 527 provides high-fidelity, customized sound with 5 EQ modes (Normal, Rock, Jazz, Classic, Pop) to help you tailor your music preferences. Elevate your music listening experience forever!

The MEGA STICK 527 supports both MP3 and Windows Media Audio (WMA) formats which offer you access to the widest selection of music download services on the Internet. If you do get tired of your playlist, the MEGA STICK 527 has an FM radio with 15 preset stations to keep your favorite stations readily available. You can even record from the radio or live sources such as voice dictation or lectures using the player's built-in microphone.

The MEGA STICK 527 is powered by one AAA battery that provides up to 18 hours of continuous playback. You can use either the conventional battery or Lithium-Ion battery. While the conventional battery can be easily bought at any convenience store or grocery, the rechargeable Lithium-Ion battery lasts longer and does not require replacement as often. It produces the same energy as the conventional battery but weighs less. Moreover, the Lithium-Ion battery is more environment-friendly.

The MEGA STICK 527 can transfer your favorite songs from your computer at scorching speeds via USB 2.0 connection. Currently, it comes in 256 MB capacity and 512 MB capacity. The MEGA STICK 527 will be available in the market this January 2005. So please watch out for it!