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Friday, March 30, 2001
WAMO Introduces DVD-Mini

WAMO, a division of WEA manufacturing, has just announced the introduction of a diminutive disc dubbed the DVD-Mini. WAMO's latest offering, the 80mm version outlined in the DVD spec, may be little on the outside, but as in all things DVD, offers an impressive amount of capacity for its size. The discs are currently available in single-sided 1.46GB, double-sided 2.92GB, and dual-layer, single-sided 2.66GB configurations. WAMO also has plans for double sided, dual-layer 5.32GB, and double-sided, dual-layer/single layer 4.12GB versions, which compare to a DVD-5's 4.7GB capacity. WAMO says replication costs for DVD-Mini will be slightly less than DVD-5s.

Bill Mueller, vice president and general manager of WAMO, believes that the discs are suited to many of the promotional markets where shaped CDs are already found, such as magazine or direct mail pieces, but that the disc's greater capacity allows for many other uses. Mueller points out that, thus far, DVD-ROM content has usually been less than a DVD-5, so that the DVD-Mini might be well suited to providing content for promotions in children's fast food meals. He also suggests the idea of an issue of Sports Illustrated bundled with images from the swimsuit edition or video clips of last week's games on a Mini-DVD. Meuller says, "We already pioneered manufacturing of the highest-capacity DVD (DVD-18) and with Mini, we have a solution for lower-capacity requirements."

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