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Tuesday, January 25, 2005
Macrovision showcases new music protection scheme


Macrovision announced that it will demonstrate its latest complete music content protection solutions, designed to reduce unauthorized CD ripping and illegal peer-to-peer (P2P) file sharing at Midem 2005.

?Macrovision is pleased to demonstrate its world-class solutions aimed at reducing the substantial threat to world music sales, posed by P2P downloading and other forms of digital piracy,? said Martin Brooker, director of sales, Macrovision. ?By enabling labels and artists to safeguard the supply and distribution of their music content, Macrovision provides effective and commercially viable solutions to increase the demand for legitimate sources of music content and offset the revenue loss associated with unauthorized consumer CD ripping and unauthorized P2P file sharing, downloading and CD-R burning.?

Uncontrolled CD ripping is known to exponentially increase the supply of unauthorized files on the P2P networks, contributing to a substantial loss in revenue to the music industry. Macrovision features highly effective CD rip protection while giving consumers one click capability for music portability (DRM copies) and backup flexibility (Controlled Burn CD copies). Additionally, this technology is certified by Microsoft as a ?Designed for Microsoft? Windows? XP? solution and is compatible with Microsoft Windows Media? DRM solutions. This transparent and unique solution provides flexible consumer usage rights, while protecting the distribution rights of music content owners.

Macrovision will also preview its Hawkeye? P2P anti-piracy service that dramatically reduces the number of unauthorized music downloads on the P2P networks, responsible for the bulk of today?s revenue losses. Macrovision?s Hawkeye anti-piracy service protects music content by employing a host of proprietary techniques to achieve the highest effectiveness ratings. By reducing unauthorized downloads, the demand for legitimate online and offline music sales increases substantially.


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