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 Home > News > Optical Storage > TagCD P...
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Wednesday, March 28, 2001
TagCD Partners With Prodisc To Launch Global SmartBuy Partnership Offers Consumers an Exciting, Interactive Way to Win Prizes

TagCD(TM), a leading provider of digital media discs with real-time Internet driven updates of content, and Prodisc, one of the world's largest disc manufacturers, announced today the launch of a global promotion campaign for SmartBuy(TM), a new line of blank optical media, such as CD-R, CD-RW, DVD-RAM, DVD-R and DVD-RW of different sizes.

Prodisc is an ISO9001 certified CD manufacturer with over 10 years experience in the research, development and manufacturing of optical discs. Prodisc products are mainly used for data backup and recording of audio CDs, movies, MP3 music, games and multimedia content.

Each SmartBuy pack will include blank discs and a TagCD disc that allows the customer to register for the SmartBuy loyalty program using TagCD's technology. Registered customers accumulate ``Smart Loot'' points with each SmartBuy purchase to compete for prizes. Points are accrued depending on the products purchased. At any given time, registered customers can also view their Smart Loot point tallies and their rank among other contest participants. The individuals who have the most Smart Loot points at the end of the contest win prizes including a CD-RW Drive, a BMW Motorcycle, a Cabriolet, and as a grand prize, the 2001 Porsche 911 Carrera. The contest starts July 1, 2001 and runs through Dec. 31, 2001.

``We are thrilled to offer our proprietary Internet connectivity engine that allows SmartBuy customers to register for prizes in real-time and obtain real-time updates on their Smart Loot point tallies from within TagCD's multimedia application,'' said Rodney Takashima, CCO of TagCD. ``We will also be dedicating up to 50 megabytes for complementary SmartBuy advertisers to create superior advertising campaigns incorporating full motion video, CD quality audio and enhanced animation.''

SmartBuy discs will be available nationwide in July 2001 at retail computer chain stores, retail electronics chain stores, retail office chain stores and online computer/electronics retailers. Prodisc expects to sell 60 million SmartBuy discs through the end of 2001.

``We are very excited about our partnership with TagCD,'' said James Wu, vice president of sales at Prodisc. ``Incorporating TagCD's technology in every SmartBuy bundle provides us with an innovative way of capturing and retaining customer loyalty.''

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