Intel and Revelations Entertainment, a partnership between Morgan Freeman and producer Lori McCreary, announced today the Intel-Revelations Open House, an innovative technology venue where industry professionals can see and prepare for the next revolution to affect the motion picture industry -- the emergence of the digital home.
The Open House, or digital home showcase, is the latest result of the collaboration between Intel and Revelations and is designed to educate the industry about the impact of technology on entertainment, as well as explore new business opportunities for secure content distribution. The Open House, located at Revelations offices in Santa Monica, was also created to demonstrate the latest in home entertainment technology and to provide an environment for critical discussions regarding the business issues and opportunities this technology creates.
"Both companies recognize that consumers want to go digital, first with music and now with film," said Morgan Freeman. "Our task is to make film easier to buy than to pirate."
"Intel and Revelations share a common vision for digital home opportunities associated with premium content," said Louis Burns, Intel vice president and general manager, Desktop Platforms Group. "Together we are working to take advantage of new business opportunities for the entertainment and technology industries."
At last year's Consumer Electronics Show, Revelations, an advocate for digital technology in film production and distribution announced plans to produce a film for digital distribution. Since that time, Intel and Revelations have continued to collaborate on driving new business opportunities for both industries.
In the Intel-Revelations Open House, visitors can experience how consumers are able to enjoy digital entertainment in their own home. Consumers want the ability to enjoy such personal content as digital pictures and home video, as well as premium television and film content. They also want access to all their content anytime, anywhere and on any device at home or on the go. In the Open House, Intel and Revelations demonstrate how consumers can enjoy all of these entertainment options while at the same time, content owners are paid for legitimate use and the content is protected.
The living room of the Open House features an entertainment PC that includes High Definition video and 7.1 Hi-Definition surround sound. Additionally, the entertainment PC, connected to the Internet, allows the consumer to download protected films, music and other entertainment from a variety of online services which can then be transmitted in a protected format to other rooms in the home and even to the car. These demonstrations show a variety of products and technologies that are either available today or will be available in the near future for consumers.