Thursday, September 03, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Updated Google Street View App Has 360-degree Images
Samsung Seeks Piece of Nascent Smartwatch Market With New Gear S2 Smartwatch
Ricoh Unveils Upgraded THETA S Spherical Camera
Barnes & Noble and Samsung Unveil New Samsung Galaxy Tab S2 NOOK
Sony Is Entering The Pico Projector Market
Intel Media Server Studio 2016 Enables Faster Video Transcoding and Transition to HEVC and 4K
JBL Expands Aftermarket Subwoofer Line-up, Promises Big Concert Sound From New Portable Bluetooth Speaker
AMD To Showcase Broadcast Ecosystem Workflows at IBC 2015
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > Games > ATI sec...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, December 08, 2004
ATI secures Xbox2 contract


ATI Technologies announced it has entered into a technology development agreement with Microsoft. Under the agreement, ATI is developing custom, leading-edge graphics technologies for use in future Xbox? products and services.

"We're combining Microsoft's vision, software experience and R&D resources with ATI's pioneering leadership in graphics technologies to create innovative future Xbox products and services that meet the lifestyle needs of consumers in the Digital Decade," said Robbie Bach, senior vice president of the Home and Entertainment Division at Microsoft. "We selected ATI after reviewing the top graphics technologies in development and determining that ATI's technical vision fits perfectly with the future direction of Xbox."

"Microsoft shares our passion for cutting-edge innovation," said K. Y. Ho, chairman and chief executive officer, ATI Technologies Inc. "Our success working with Microsoft in the past gives us great confidence as we move forward, and our broad experience and wealth of engineering resources will ensure that we deliver. This agreement cements ATI's position as the prime graphics supplier for the future of the games industry.

Giving a little history on this whole development, most of you know that ATI had played second fiddle to NVIDIA for the past few years and struggled to stay in the game. A few years back, ATI acquired a small 70-person start-up called ArtX. This company, founded by one of the designers of the Nintendo64, had the bright idea of cramming "high-end graphics into a PC chip set and leapfrog[ing] the giants of the mainstream desktop world by leveraging what they learned from designing a high-performance, low-cost game box." Since ArtX did not have the resources to manufacture such a chip, they were looking for someone who could help them out. ATI was the perfect match. The acquisition of ArtX lit a fire inside of ATI and put them back on the winning track. Not only is ATI's driver support up to par, but their business execution seems to be playing well, too (as evidenced by a recent 10 percent rise in their stock price...) But this still leaves a lot of questions unanswered including "What about Nintendo and ATI?"

ArtX was originally commissioned by Nintendo to create the Flipper chip for the GameCube. ATI (which acquired ArtX) will now be working closely with Microsoft. Without a doubt, ATI is still bound by contract to Nintendo, but Nintendo's hardware graphics ally is now sleeping with the enemy. Will Nintendo want to continue doing business with ATI or will they want to go elsewhere for the chips in their next console? And coming back to NVIDIA: will their potential loss of 10-15% of its revenue stream be offset by not having to spin too many plates at once?


Previous
Next
Sonic Opens Hollywood Office        All News        Sony Develops HDTV Camcorder
Nintendo Boosts Nintendo DS Shipments by 40% to Address Exploding Consumer Demand     Games News      Nvidia and Sony to jointly develop GPU for PS3

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Sony's Midrange Xperia C5 Ultra and M5 Smartphones Come With Strong Cameras
Android Lollipop Rolls For the Xperia Z3 and Xperia Z2 Series
Sony Mobile and ZMP to Develop Enterprise Solutions that Utilize Autonomous Unmanned Aerial Vehicles
Sony PlayStation Vue Will Soon Not Require A Game Console
Android M Developer Preview Available for Xperia Devices
Android 5.0, Lollipop Rolls for the Xperia Z Series, Android 5.1 coming for Xperia M2 and Xperia M2 Aqua
Creative Introduces Draco HS880 Gaming Headset
Imagination's OmniShield Enables Security For Mobile, Automotive or IoT
Imagination Upgrades Creator CI20 micro-computer
Imagination Technologies Seeks Academia's Attention With MIPSfpga Program
Sony Xperia Z4 Smartphone Unveiled In Japan
Imagination Aims At Wearables and IoT With New Ensigma Whisper Cores

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .