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Tuesday, December 07, 2004
M-Systems, Memorex to jointly market USB flash drives

USB flash drive supplier M-Systems and digital media supplier Memorex Products Inc. have entered a partnership to market USB flash drive storage solutions.

The relationship brings together the flash IP of M-Systems (Sunnyvale, Calif.) with the sales and marketing expertise of Memorex (Cerritos, Calif.), enabling Memorex to add USB flash-based portable storage solutions to its line of optical storage products.

"The USB flash drive market has grown in leaps and bounds in the past 12 months and it is expected to double in size next year," said Allen H. Gharapetian, vice president of marketing and product development at Memorex, in a statement. "We are determined to reinforce our existing USB flash drive line-up with new and innovative products that are designed and developed jointly with M-Systems, to assume a leadership role in the market, and to offer our consumers highly reliable, powerful, and affordable solutions."

Memorex is currently marketing USB flash drives in capacities ranging from 128MB to 2GB, through retailers and distributors in the United States and abroad.

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