Friday, March 27, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
New HEVC Patent Pool Launched
Micron and Intel Unveil New 3D NAND Flash Memory
Amazon Cloud Drive Now Offers Unlimited Storage
Twitter Launches Periscope Live Video Streaming App
3DMark Adds API Overhead Feature-set
New HTC One M9 Goes On Sale Today
Apple Rumored To Release New iPhones Later This Year
DVDFab Loses Legal Battle Against AACS LA
Active Discussions
how to copy and move data files to dvd-rw
cdrw trouble
Need serious help!!!!
burning
nvidia 6200 review
Hello
Burning Multimedia in track 0
I'm lazy. Please help.
 Home > News > Games > EA Spor...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, November 11, 2004
EA Sports fights back with aggressive price cuts


Leading publisher Electronic Arts has announced sweeping price cuts across its range of US sports titles, in a move designed to entice casual players this Christmas and combat the success of Sega and Take-Two's cut-price ESPN range of games.

Madden NFL 2005, NHL 2005 and NBA Live 2005 will all now retail for $29.95 in the US, representing a $20 price cut to the former two titles and a $10 cut for the NBA title, while NCAA Football 2005 is reduced by $10 to $39.95.

The move comes after much analyst speculation about what EA's response would be to the aggressive moves made by Sega and Take-Two in the American sports market earlier this year, when they co-published the ESPN-branded range at a new $19.99 price point.

While EA was initially dismissive of the move, the ESPN games enjoyed significant success at the new price point - significant enough to make many market commentators wonder if they could break EA's dominance of the sector for good.

Now EA is responding with an equally aggressive move, with the industry's biggest publisher knocking down its prices to give its NFL, NHL and NBA titles a much stronger competitive position coming into the busiest weeks of the year at retail.

EA senior vice president of marketing Frank Gibeau steered clear of mentioning the firm's competition in the announcement of the price drops, saying instead that the move was designed to appeal to consumers outside of EA Sports' traditional reach.

"People who buy sports games late in the season tend to be more casual players," he commented. "Our pricing strategy will be a big draw during the holidays and will attract new players to EA Sports."


Previous
Next
AMD signs up for extra 64-bit production capacity        All News        Iomega announces new mini hard drive
CMR 2005 and TOCA 2 coming to PSP     Games News      EB Games and Xbox Celebrate Launch of "Halo 2''

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Android Watch To Keep a Watch on Your Phone
Seagate Collaborates With CERN Openlab To Develop Its Breakthrough Kinetic Storage Platform
Google To Bring Android Into VR
ASUS Announces New GR8S Steam Machine
Samsung, Oculus To Launch Gear VR Mobile Device Headsets This Year
Valve Reveals Steam Link Box For Steam In-home Game Streaming
AMD Enters The Virtual Reality market With Liquid VR
Apple Granted Patent For A Head-mounted iPhone Virtual Reality Display
Panasonic Showcases VR Headset, Produces World's Largest Aspheric Lens
Micron, Seagate Announce Alliance on Solid-state Drives
Beats Streaming Coming Into iOS and iTunes: report
HGST Hard Disks Top Reliability Tests

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .