Friday, November 21, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Europe To Ask Google Unlink Its Commercial And Search Services
Streaming TV Service Aereo Files for Bankruptcy
Square Launches Cash Register Service
Call of Duty: Advanced Warfare is the Biggest Entertainment Launch of 2014
Intel-Micron 3D NAND To Have 32 Layers, 256Gb Per Die
Intel To Release Chromecast-like Thumb-sized PCs
Google Contributor Lets You Pay And And See No Ads In Your Favorite Sites
Intel Gives Upbeat Outlook for 2015 Revenue
Active Discussions
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
Copied dvd's say blank in computer only
Made video, won't play back easily
New Features In Firefox 33
updated tests for dvd and cd burners
How to generate lots of different CDs quickly
 Home > News > Games > EA Spor...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, November 11, 2004
EA Sports fights back with aggressive price cuts


Leading publisher Electronic Arts has announced sweeping price cuts across its range of US sports titles, in a move designed to entice casual players this Christmas and combat the success of Sega and Take-Two's cut-price ESPN range of games.

Madden NFL 2005, NHL 2005 and NBA Live 2005 will all now retail for $29.95 in the US, representing a $20 price cut to the former two titles and a $10 cut for the NBA title, while NCAA Football 2005 is reduced by $10 to $39.95.

The move comes after much analyst speculation about what EA's response would be to the aggressive moves made by Sega and Take-Two in the American sports market earlier this year, when they co-published the ESPN-branded range at a new $19.99 price point.

While EA was initially dismissive of the move, the ESPN games enjoyed significant success at the new price point - significant enough to make many market commentators wonder if they could break EA's dominance of the sector for good.

Now EA is responding with an equally aggressive move, with the industry's biggest publisher knocking down its prices to give its NFL, NHL and NBA titles a much stronger competitive position coming into the busiest weeks of the year at retail.

EA senior vice president of marketing Frank Gibeau steered clear of mentioning the firm's competition in the announcement of the price drops, saying instead that the move was designed to appeal to consumers outside of EA Sports' traditional reach.

"People who buy sports games late in the season tend to be more casual players," he commented. "Our pricing strategy will be a big draw during the holidays and will attract new players to EA Sports."


Previous
Next
AMD signs up for extra 64-bit production capacity        All News        Iomega announces new mini hard drive
CMR 2005 and TOCA 2 coming to PSP     Games News      EB Games and Xbox Celebrate Launch of "Halo 2''

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
TEAC SL-D800BT Fuses Vintage Style With Today's Audio Tech
Moto 360 leads The First Wave of Android Wear Devices
Mozilla Launches Web Site to Help Bring Virtual Reality to the Web
Samsung Introduces Gear VR Innovator Edition, 3D capturing Project, New Advanced S Pen, SIMBAND Fitness Wearable
EA Sports Fifa World Launches a New Gameplay Engine
Seagate Shifts Economics of Cloud Computing With New 4TB Kinect HDD
Samsung Brings Gear S to U.S. Next Week
Microsoft Introduces The Microsoft Health And Band
Seagate Reports 1Q 15 Profit
ARCHOS Is Jumping Into The Virtual Reality World
EA To Bring Next Generation Gaming to the Palm of your Hand
Seagate Announces New Cloud, Storage Services

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .