Sunday, February 01, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
South Korea's Antitrust Authority Aims At Google, Apple
Bill Gates Sees Future In Robots
Pirate Bay Back Online
ASUS Announces The B85M-Gamer Mainboard
AT&T, Verizon Among Winners Of US Airwaves Auction
Apple Closes the Gap on Samsung Fourth Quarter's Worldwide Smartphone Shipments
Verizon To Let USers Opt Out Supercookies
Microsoft Outlines Windows 10 Options For The Enterprise
Active Discussions
Why Double Logins ?
retrieving burned cd information
Writing Audio files on DVDs ?
Need major help with Gigabeat
New match-3 puzzle game launch now!
Rimage 2000i
Sound card for my Laptop
hello
 Home > News > Games > EA Spor...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, November 11, 2004
EA Sports fights back with aggressive price cuts


Leading publisher Electronic Arts has announced sweeping price cuts across its range of US sports titles, in a move designed to entice casual players this Christmas and combat the success of Sega and Take-Two's cut-price ESPN range of games.

Madden NFL 2005, NHL 2005 and NBA Live 2005 will all now retail for $29.95 in the US, representing a $20 price cut to the former two titles and a $10 cut for the NBA title, while NCAA Football 2005 is reduced by $10 to $39.95.

The move comes after much analyst speculation about what EA's response would be to the aggressive moves made by Sega and Take-Two in the American sports market earlier this year, when they co-published the ESPN-branded range at a new $19.99 price point.

While EA was initially dismissive of the move, the ESPN games enjoyed significant success at the new price point - significant enough to make many market commentators wonder if they could break EA's dominance of the sector for good.

Now EA is responding with an equally aggressive move, with the industry's biggest publisher knocking down its prices to give its NFL, NHL and NBA titles a much stronger competitive position coming into the busiest weeks of the year at retail.

EA senior vice president of marketing Frank Gibeau steered clear of mentioning the firm's competition in the announcement of the price drops, saying instead that the move was designed to appeal to consumers outside of EA Sports' traditional reach.

"People who buy sports games late in the season tend to be more casual players," he commented. "Our pricing strategy will be a big draw during the holidays and will attract new players to EA Sports."


Previous
Next
AMD signs up for extra 64-bit production capacity        All News        Iomega announces new mini hard drive
CMR 2005 and TOCA 2 coming to PSP     Games News      EB Games and Xbox Celebrate Launch of "Halo 2''

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
HGST Hard Disks Top Reliability Tests
Razer Releases VR headset and Android Box
Creative Unveils Sound Blaster X7 Limited Edition At CES
Seagate Unveils New Cloud, Wireless and Portable hard Drives At CES
Chinese Motion-sensing VR Glasses Coming On Kickstarter
Android Wear Updated To Lollipop
TEAC Unwraps Reference 101 series Amplifier
Samsung Gear VR Innovator Edition Now Available
New Seagate NAS HDD Solutions For Small And Medium Businesses
TEAC SL-D800BT Fuses Vintage Style With Today's Audio Tech
Moto 360 leads The First Wave of Android Wear Devices
Mozilla Launches Web Site to Help Bring Virtual Reality to the Web

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .