Thursday, August 25, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google Uses Artificial Intelligence To Compress Images
Researchers Make Wi-fi Networks Faster And Stronger
Apple Weighs iPhone Video Editing App
Mozilla is Fighting To Reform The EU Copyright Law
Samsung Forms Alliance To Promote Curved Display Technology In China
AMD Increased GPU Market Share in Q2 2016
Chinese Firm Unveils 64-core CPU
PlayStation Now Coming to PC, DualShock 4 USB Wireless Adaptor Unveiled
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Games > EA Spor...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, November 11, 2004
EA Sports fights back with aggressive price cuts


Leading publisher Electronic Arts has announced sweeping price cuts across its range of US sports titles, in a move designed to entice casual players this Christmas and combat the success of Sega and Take-Two's cut-price ESPN range of games.

Madden NFL 2005, NHL 2005 and NBA Live 2005 will all now retail for $29.95 in the US, representing a $20 price cut to the former two titles and a $10 cut for the NBA title, while NCAA Football 2005 is reduced by $10 to $39.95.

The move comes after much analyst speculation about what EA's response would be to the aggressive moves made by Sega and Take-Two in the American sports market earlier this year, when they co-published the ESPN-branded range at a new $19.99 price point.

While EA was initially dismissive of the move, the ESPN games enjoyed significant success at the new price point - significant enough to make many market commentators wonder if they could break EA's dominance of the sector for good.

Now EA is responding with an equally aggressive move, with the industry's biggest publisher knocking down its prices to give its NFL, NHL and NBA titles a much stronger competitive position coming into the busiest weeks of the year at retail.

EA senior vice president of marketing Frank Gibeau steered clear of mentioning the firm's competition in the announcement of the price drops, saying instead that the move was designed to appeal to consumers outside of EA Sports' traditional reach.

"People who buy sports games late in the season tend to be more casual players," he commented. "Our pricing strategy will be a big draw during the holidays and will attract new players to EA Sports."


Previous
Next
AMD signs up for extra 64-bit production capacity        All News        Iomega announces new mini hard drive
CMR 2005 and TOCA 2 coming to PSP     Games News      EB Games and Xbox Celebrate Launch of "Halo 2''

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Intel Enters The VR Headset Market With Project Alloy
Seagate Accelerates Enterprise Momentum With 10GB/s PCIe SSD And 60TB SAS SSD
Xiaomi Unveils Its Own Mi VR Headset
Seagate Introduces New SATA SSD For Enterprise Cloud Applications
Samsung Gear S3, Apple Watch 2 Coming In September
Seagate Releases First 2TB M.2 Enterprise SSD
Smartwatch Shipments Fall Significantly In the Second Quarter
Seagate Unveils 10TB hard Drive Portfolio
Seagate Ups Q4 Outlook, Cuts 6500 Jobs
Samsung LEVEL U Pro ANC Headset Promises Studio-quality Sound
Google Wants To Make Websites Viewable in VR
Seagate To Axe 1,600 Employees

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .