Sunday, October 22, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
DVDFab Debuts 4K Ultra HD Copy Software
Razer Unveils New Broadcasting Camera and Microphone
Microsoft's Cortana Gets Into Smart Speakers Market With Harman Kardon Invoke
Samsung, LG Electronics are Lagging in Autonomous Car Race
TSMC Raises Forecasts for 2017 Due to 10nm Demand, Outlines 7 and 5nm Roadmap
Samsung Said to Have Placed Huge EUV Equipment Order From ASML
Samsung Launches the Ruggedized Galaxy Tab Active2 for Business
Intel Capital Announces $60 million of New Investments in Data-Focused Startups
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Games > EA Spor...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, November 11, 2004
EA Sports fights back with aggressive price cuts


Leading publisher Electronic Arts has announced sweeping price cuts across its range of US sports titles, in a move designed to entice casual players this Christmas and combat the success of Sega and Take-Two's cut-price ESPN range of games.

Madden NFL 2005, NHL 2005 and NBA Live 2005 will all now retail for $29.95 in the US, representing a $20 price cut to the former two titles and a $10 cut for the NBA title, while NCAA Football 2005 is reduced by $10 to $39.95.

The move comes after much analyst speculation about what EA's response would be to the aggressive moves made by Sega and Take-Two in the American sports market earlier this year, when they co-published the ESPN-branded range at a new $19.99 price point.

While EA was initially dismissive of the move, the ESPN games enjoyed significant success at the new price point - significant enough to make many market commentators wonder if they could break EA's dominance of the sector for good.

Now EA is responding with an equally aggressive move, with the industry's biggest publisher knocking down its prices to give its NFL, NHL and NBA titles a much stronger competitive position coming into the busiest weeks of the year at retail.

EA senior vice president of marketing Frank Gibeau steered clear of mentioning the firm's competition in the announcement of the price drops, saying instead that the move was designed to appeal to consumers outside of EA Sports' traditional reach.

"People who buy sports games late in the season tend to be more casual players," he commented. "Our pricing strategy will be a big draw during the holidays and will attract new players to EA Sports."


Previous
Next
AMD signs up for extra 64-bit production capacity        All News        Iomega announces new mini hard drive
CMR 2005 and TOCA 2 coming to PSP     Games News      EB Games and Xbox Celebrate Launch of "Halo 2''

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft's Cortana Gets Into Smart Speakers Market With Harman Kardon Invoke
Razer Electra V2 Gaming Headsets Bring Virtual Surround Sound and Aluminum Headband to Everyone
Samsung Gear Sport and Gear IconX 2018 are Launching in the U.S.
Facebook Introduces Oculus Go, an $199 VR Headset that Doesn't need Your Smartphone
Seagate Guardian Series Now Includes 12TB Drives for NAS and Desktops
The Google Pixel 2 and Updated Daydream View are here
Can Windows Mixed Reality Headsets Make a Splash in the Market?
Teac TN-420 Turntable Delivers Performance and 60's Style
Intel Kills Project Alloy VR Headset
Bose QC35 II Headphones are Optimized for the Google Assistant
Pimax Launches First 8K VR Headset
Samsung's New Wearables - Gear Sport, Gear Fit2 Pro, Gear IconX Announced at IFA

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .