Macrovision announced that HBO Video has renewed a multiple year agreement to copy protect its DVDs and VHS cassettes.
Macrovision's technology helps prevent unauthorized copying by VCRs, DVD recorders, media centers and personal video recorders.
"We are pleased that HBO Home Video has reaffirmed their strong commitment to content protection," said Steve Weinstein, Executive Vice President of Macrovision's Entertainment Technology Group. "Intellectual property rights are increasingly being threatened. Macrovision's technology helps prevent unauthorized copying which, if left unchecked, would cost the entertainment industry hundreds of millions of dollars annually in lost revenue. HBO Home Video's continued use of content protection technology not only protects the long-term value of their titles but also protects the revenue of their retail distributors."
Macrovision's content value management solutions are designed to allow consumers to transparently view programming on all types of televisions, while preventing unauthorized copying on home and portable viewing devices. This seamless solution is made possible as almost all the world's DVD recorders, hard-drive recorders and VCRs respond to Macrovision technology.