Advanced Media, Inc., a subsidiary of RITEK Corporation, one of the world?s largest optical media manufacturers, has added an 11-in-1 memory card reader/writer to its line of RIDATA-brand products.

The unit, with USB 2.0 high-speed connectivity, supports virtually all of the most popular storage cards, including many newer formats.

?Our 11-in-1 card reader is perfect for any business or individual that uses a variety of flash memory storage cards in their endeavors,? commented Andy Huang, Marketing Manager for Advanced Media (RITEK USA). ?The new unit continues our efforts to make accessing or transferring digital data as easy as possible. The versatility found in this one powerful, easy-to-use piece of equipment is sure to make life easier for any environment coming in contact with multiple memory card formats. It also eliminates the need to have a variety of card adapters readily available.?

The RIDATA 11-in-1 memory card reader is compatible with the following formats: CompactFlash Types I and II; Microdrive?; SmartMedia?; MultiMedia?; reduced-size MultiMedia?; Secure Digital?; mini Secure Digital?; Memory Stick?; Memory Stick? PRO; and Memory Stick? Duo. Additionally, it supports Windows98/98SE/ME/2000/XP, Mac operating systems, and Linux Kernel.

USB 2.0 compliant, the unit offers true plug-and-play capability as well as high-speed connection and a transfer rate of up to 480 Mbps. Its compact size allows users to easily transport it for use virtually anywhere a PC or laptop is available. A driver-CD is included in the package.

The RIDATA 11-in-1 memory card reader/writer is available for immediate shipping. It has an MSRP of $29.99