Wednesday, August 31, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Intel 7th Generation Kaby Lake Processors Released
EU Orders Apple To Pay Ireland 13 billion Euros in Tax
Samsung Mass Produces 14nm Exynos 7 Processor
LG to Showcase 38-inch UltraWide and 144Hz IPS 21:9 UltraWide Gaming Monitors At IFA
Apple To Hold September 7 Event For New iPhone 7
WhatsApp Privacy Changes Raise EU Concern
Fitbit Unveils New Fitbit Charge 2 and Fitbit Flex Fitness Trackers
Kingston Releases New Entry-level DC400 Data Center SSD
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > PC Parts > Intel m...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 28, 2004
Intel makes marketing push for Centrino chip


Intel yesterday launched a global advertising campaign for its Centrino notebook computer chips, aiming to boost sales of a brand that has brought the world's largest chipmaker more than $3 billion in revenue since its start last year.

Intel does not sell directly to consumers but its "Intel Inside" marketing campaign has made it a household name, allowing it to charge a premium compared to chips from rival Advanced Micro Devices.

Last year Intel spent $300 million to launch Centrino in its "Unwired" marketing campaign, promoting wireless networking and improved battery life.

The new advertising push features performance artists Blue Man Group and will appear on prime-time network and cable television, mainstream magazines and Web sites and billboards, said Intel worldwide advertising manager Sean Connolly. The campaign will continue through early next year, he said.

The Centrino brand refers to a bundle of three Intel chips: a Pentium M microprocessor, a supporting chip set and a wireless communications chip.

Intel sells the bundle at a price premium, though some PC makers have elected to use non-Intel wireless chips in their products.


Previous
Next
Adobe pictures new digital photo format        All News        JVC Exhibits Exciting Technologies at CEATEC JAPAN 2004
Toshiba Announces New Satellite'R' Notebooks with 17 and 15.4"     PC Parts News      Dell Boosts Supercomputing Cluster Performance, Extends to 64-Bit Applications

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Intel 7th Generation Kaby Lake Processors Released
Intel Introduces New 3D NAND SSDs
Intel to Accelerate Altera, Autonomous Driving
Nvidia Says Intel Is Misleading With Outdated Deep Learning Benchmarks
Intel Says USB-C Audio Could Kill Traditional Headphone Jacks
2016 IDF: From Virtual Reality to Artificial Intelligence to 5G
IDF: Intel Talks About Upcoming Kaby Lake Processors And Optane SSDs
Intel To Produce 10nm ARM-based Chips LG, Others
Intel Developer Forum 2016 Report
Samsung, TSMC And Intel Set To Expand Their Chip Production Capacities In 2H
Intel Recalls Basis Peak Fitness Watches
Intel Kaby Lake Processors Coming Soon

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .