Sunday, March 18, 2018
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
LG Display Brings Crystal Sound OLED tech to Lighting
Facebook Suspends Data Analytics Firm Which Worked on the Trump Presidential Campaign
Standalone Oculus Go Headset Could Debut Next Month
Qualcomm Director Paul Jacobs to Exit Qualcomm Board
Samsung Galaxy S9 and S9+ Go On Sale
Samsung in Talks With Boeing to Bring Mobile Tech To Planes
Samsung's Galaxy S9 Said to Use Chinese Optical Parts
Facebook Lite to Come in the U.S. and Elsewhere
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > PC Parts > Intel m...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 28, 2004
Intel makes marketing push for Centrino chip

Intel yesterday launched a global advertising campaign for its Centrino notebook computer chips, aiming to boost sales of a brand that has brought the world's largest chipmaker more than $3 billion in revenue since its start last year.

Intel does not sell directly to consumers but its "Intel Inside" marketing campaign has made it a household name, allowing it to charge a premium compared to chips from rival Advanced Micro Devices.

Last year Intel spent $300 million to launch Centrino in its "Unwired" marketing campaign, promoting wireless networking and improved battery life.

The new advertising push features performance artists Blue Man Group and will appear on prime-time network and cable television, mainstream magazines and Web sites and billboards, said Intel worldwide advertising manager Sean Connolly. The campaign will continue through early next year, he said.

The Centrino brand refers to a bundle of three Intel chips: a Pentium M microprocessor, a supporting chip set and a wireless communications chip.

Intel sells the bundle at a price premium, though some PC makers have elected to use non-Intel wireless chips in their products.

Adobe pictures new digital photo format        All News        JVC Exhibits Exciting Technologies at CEATEC JAPAN 2004
Toshiba Announces New Satellite'R' Notebooks with 17 and 15.4"     PC Parts News      Dell Boosts Supercomputing Cluster Performance, Extends to 64-Bit Applications

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Intel to Bring Hardware-based Protection to Data Center and PC Processors
Microsoft Uses AI to Match Human Performance in Translating News from Chinese to English
Buying Broadcom Could be an Option for Intel, If Qualcomm Deal Fail
Intel Releases Meltdown and Spectre fixes for Ivy Bridge, Sandy Bridge
Intel Optane SSD 800P Released
Intel Has Made a Server as Easy to Upgrade as a Light Bulb
Alibaba Cloud Launches Cloud and AI Solutions in Europe
Intel Eyes China Partnerships As Flash Memory Pact With Micron Ends
Intel Introduces 'Intel AI: In Production' Program to Bring AI Devices to Market
Intel Ships First 58G PAM4-Capable FPGA Built for Multi-Terabit Network Infrastructure and NFV
Intel to Bring 5G Technology at the 2020 Tokyo Olympics
Intel Brings 5G Connectivity to PCs

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .