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Thursday, September 23, 2004
Kinkysweet Recordings Rolls Out SunnComm?s MediaMax Copy Management Technology

SunnComm International announced today that after a successful trial period, Kinkysweet Recordings, has made the decision to roll out MediaMax technology.

The actual licensing agreement with California-based Kinkysweet Recordings was finalized several months ago.

After more than six commercial CD releases incorporating SunnComm?s MediaMax (www.sunncomm.com) technology, Kinkysweet now intends to roll out the use of enhanced copy managed CDs across their Kinkysweet and Kinkybeat labels. "We needed a solution that would limit the ability of users to make unauthorized copies of our CDs, without limiting playability, and without adding long delays in our production schedule," says Jon Levy, CEO of Kinkysweet Recordings. "MediaMax addresses our issues and also provides us with an enhanced user experience."

SunnComm?s CEO, Peter H Jacobs, commented, ?Strong independent record companies like the Kinkysweet and Kinkybeat labels are every bit as important to the long-term acceptance and success of MediaMax as the major labels. The Kinkysweet executives have made it clear that their overriding priority is an enjoyable and user-friendly environment for their customers and SunnComm is the only organization that can currently deliver that experience. We look forward to a long and profitable relationship with Jon and the team at Kinkysweet Recordings.?

?Kinkysweet?s production team has been working in tandem with ours for several months, with the label uploading their assets and approving each project through SunnComm?s web-based MediaMax builder tool. The process has been extremely productive and has directly contributed to this rollout,? stated Michal Avniel, MediaMax Division V.P. ?The builder tool, known as ?Sunny?, allows the label to develop, review and approve projects in real-time according to their own schedule from home or office computers. Once the project is approved, it is only a matter of hours before the authored file set is generated and tested by our in-house quality control group and on its way to the manufacturing facility.?

?In an industry worth $32 billion, where piracy is running rampant, SunnComm has consistently proven, release after release, that it can substantially reduce the sales drop-off with MediaMax,? stated Scott Stoegbauer, QuietTiger?s VP of Sales and Marketing (OTCBB: QTIG) (www.quiettiger.com) who helped establish the strategic partnership. ?One in three music CDs purchased last year were pirated products, according to IFPI (www.ifpi.org). This is a huge number considering that there were well over 2.4 billion audio CDs sold worldwide in 2003. Meanwhile, recordable CDs outsold prerecorded music CDs by more than 2 to 1. Huge song-swapping services which trade in pirated music, such as KaZaa, have reported as many as 218 million users. There is no question that SunnComm and its record label customers believe that the use of MediaMax will help stem the casual and illegal copying of recorded CD music.?

SunnComm?s MediaMax suite of products delivers security for digital CD audio along with an enhanced consumer experience that provides additional bonus content and value-added features. MediaMax is wrapped in a user-friendly multi-media environment, mastered directly on the audio CD, and accessible using a personal computer. The newest security features include On-the-Fly Encoding? and Secure Burn?. Bonus features include artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links, on-board press kits, and tune-sharing capability through SunnComm?s MusicMail? functionality.

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