Wednesday, March 21, 2018
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Intel and Facebook Unveil Next Generation OCP Twin Lakes 1S Server
Facebook to Respond to FTC Questions Over Cambridge Analytica Case
AMD to Fix 13 processors Vulnerabilities Reported by CTS Labs Research
Microsoft Announces Project Denali SSD For Cloud-scale Applications
Microsoft Previews Windows Server 2019
Marvell Introduces New NVMe Switch and SSD Controllers
Google Focuses on News Publishers With New Initiative
Lite-On to Unveil New NVRAM Hybrid Solid-State Drive at OCP 2018
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Windows...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, September 20, 2004
Windows Price Cut May Just be Start

Microsoft for the first time is lowering the price that manufacturers pay for the Windows operating system.

A tiny yet important crack has opened, with little notice, in the great Windows monopoly that surrounds personal computing.

It's happening with a new version of the OS called Windows XP Starter Edition that's only being sold on the other side of the world in languages other than English.

But this crack could quickly widen. I expect more and more nations to demand their own low-cost version of Windows. I can even imagine a day, not too distant, when an economic colossus bigger than any nation -- Wal-Mart -- demands Starter Edition for PCs on sale in the United States.

One characteristic of a monopoly is the ability to sell the identical product at a fixed price in all markets. Somewhat like the old joke attributed to Henry Ford: "You can have a Model T in any color you want, as long as it's black."

Windows XP Home Edition, the standard consumer version of the OS, costs just under $99 when purchased individually for a PC running an older version of Windows.

PC makers pay less, although the exact amount is a closely guarded secret. The best guess by outside analysts is $50 to $75. After including overhead, Windows probably adds about $100 to the retail cost of a new computer.

Unlike just about every other part of the computing universe, where prices keep coming down, Microsoft hasn't budged on the price PC makers pay for Windows in years.

Enter the penguin. Linux, the open-source operating system developed and maintained by a global army of volunteers, has become big enough to threaten Microsoft.

Governments in the Third World are seriously considering Linux, because it's free and can be customized without requiring anyone's prior approval, for low-cost PCs aimed at first-time users on very tight budgets.

Microsoft already backed down in a small way last year, offering some limited cut-rate pricing in Thailand, when that country's government started a program offering subsidized Linux systems.

But Microsoft didn't take its first comprehensive step until last month, when it officially announced Starter Edition.

It will be sold only to PC makers, not to the public, and once again the price is secret.

I called Rob Enderle, a computing analyst in San Jose, and asked for his estimate. He said Starter Edition could sell for as little as $20.

Trying to keep the genie in the bottle, Microsoft is hedging in every way possible. Starter Edition will only be available at first in three countries -- Indonesia, Malaysia and Thailand -- in local languages. Two more countries, not yet named, will be added soon.

Microsoft also emphasized that Starter Edition, which begins shipping in October, is a yearlong "pilot program" rather than a permanent product offering.

To prevent Starter Edition from jumping the fence from families to small business, where Microsoft still wants a big mark-up, Microsoft has yanked out several features.

From The Holland Sentinel

Sharp Develops 2-MP CCD Camera Module for Full-Fledged Digital Camera Functionality in Mobile Phones        All News        Linux, Open Source Put to Test in New Motorola Smart Phone
400% Rise in Windows Virus Attacks     General Computing News      Multiple vulnerabilities in Mozilla products

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Previews Windows Server 2019
Microsoft Sees Cloud services As The Future of Games
Microsoft Uses AI to Match Human Performance in Translating News from Chinese to English
Microsoft Offers New Cloud Tools to Health-Care Companies
Xiaomi and Microsoft Expand Their Collaboration in cloud, Devices and AI Areas
Windows Defender ATP Coming to Windows 7 and Windows 8.1
Microsoft Reports Quarterly Revenue and Profit on Cloud and Office Consumer Products
Windows Diagnostic Data Viewer Will Show You What Data Microsoft Gets From Your PC
Microsoft Takes On Chromebooks With Education Windows 10 Devices starting at $189
Some Microsoft Meltdown Patches Freeze AMD PCs
Microsoft Plans Expansion of Redmond Campus
Microsoft Expands Deal With SAP to Use and Sell More of Each Other's Cloud Services

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .