Thursday, July 31, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Researchers Discover New Smartphone Flaws
U.S. Government Issues Warning About Malicious Software
Hackers Can Use USB Devices in Attacks
Next Apple TV Release Delayed
CoD: Advanced Warfare Collector's Editions Announced
Lite-On IT Merged With Lite-On
AMD Introduces New Kaveri APUs for System Builders
Toshiba, Samsung Vie For 48-layer 3-D NAND Chips
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Windows...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, September 20, 2004
Windows Price Cut May Just be Start


Microsoft for the first time is lowering the price that manufacturers pay for the Windows operating system.

A tiny yet important crack has opened, with little notice, in the great Windows monopoly that surrounds personal computing.

It's happening with a new version of the OS called Windows XP Starter Edition that's only being sold on the other side of the world in languages other than English.

But this crack could quickly widen. I expect more and more nations to demand their own low-cost version of Windows. I can even imagine a day, not too distant, when an economic colossus bigger than any nation -- Wal-Mart -- demands Starter Edition for PCs on sale in the United States.

One characteristic of a monopoly is the ability to sell the identical product at a fixed price in all markets. Somewhat like the old joke attributed to Henry Ford: "You can have a Model T in any color you want, as long as it's black."

Windows XP Home Edition, the standard consumer version of the OS, costs just under $99 when purchased individually for a PC running an older version of Windows.

PC makers pay less, although the exact amount is a closely guarded secret. The best guess by outside analysts is $50 to $75. After including overhead, Windows probably adds about $100 to the retail cost of a new computer.

Unlike just about every other part of the computing universe, where prices keep coming down, Microsoft hasn't budged on the price PC makers pay for Windows in years.

Enter the penguin. Linux, the open-source operating system developed and maintained by a global army of volunteers, has become big enough to threaten Microsoft.

Governments in the Third World are seriously considering Linux, because it's free and can be customized without requiring anyone's prior approval, for low-cost PCs aimed at first-time users on very tight budgets.

Microsoft already backed down in a small way last year, offering some limited cut-rate pricing in Thailand, when that country's government started a program offering subsidized Linux systems.

But Microsoft didn't take its first comprehensive step until last month, when it officially announced Starter Edition.

It will be sold only to PC makers, not to the public, and once again the price is secret.

I called Rob Enderle, a computing analyst in San Jose, and asked for his estimate. He said Starter Edition could sell for as little as $20.

Trying to keep the genie in the bottle, Microsoft is hedging in every way possible. Starter Edition will only be available at first in three countries -- Indonesia, Malaysia and Thailand -- in local languages. Two more countries, not yet named, will be added soon.

Microsoft also emphasized that Starter Edition, which begins shipping in October, is a yearlong "pilot program" rather than a permanent product offering.

To prevent Starter Edition from jumping the fence from families to small business, where Microsoft still wants a big mark-up, Microsoft has yanked out several features.

From The Holland Sentinel



Previous
Next
Sharp Develops 2-MP CCD Camera Module for Full-Fledged Digital Camera Functionality in Mobile Phones        All News        Linux, Open Source Put to Test in New Motorola Smart Phone
400% Rise in Windows Virus Attacks     General Computing News      Multiple vulnerabilities in Mozilla products

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Details Windows Phone 8.1 Update, Brings Cortana To New Markets
Microsoft Releases The Sharks Cove, A Raspberry Pi Alternative
China Starts Anti-monopoly Investigation On Microsoft
Microsoft's Profit Hurt By Nokia Acquisition, Plans Unified OS
Microsoft Is Shutting Down Xbox Entertainment Studios
Microsoft To Eliminate 18,000 Jobs
Microsoft To Take EU 'Right to be forgotten' Requests
Microsoft To Announce Job Cuts
Microsoft To Take On Chromebooks with $200 Windows Notebooks
Microsoft's Nadella To Announce Company Sharkeup
Microsoft Patches IE In Latest Security Updates
Microsoft's Smartwatch Rumored For October Launch

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .