Thursday, May 28, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
PC Shipments Will Continue to Decline This Despite Windows 10 Release
New Acer Aspire Z Series All-in-One PCs Released
NVIDIA SHIELD Android TV Now Available
Google Unveils Android M at Annual Conference
FIFA 16 Game To Feature Women Soccer teams
Amazon Offers Free Shipping On Some Same-day Delivery Orders
Tablet Growth Will Continue to Slow in 2015, Cellular-Connected Tablets and 2-in-1s Maintain Their Momentum
OCZ TLC-based Trion 100 SATA Client SSDs and Z-Drive 6300 NVMe Add-In-Card Coming At Computex 2015
Active Discussions
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Consumer Electronics > Creativ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 07, 2004
Creative to double MP3 player lines


Computer audio equipment maker Creative Technology said yesterday it would double its MP3 player product lines from its current eight by year-end, stepping up competition for rivals such as Apple Computer.

Singapore-based Creative is fighting to expand its share of the fast-growing digital music market as its computer sound card business declines, rolling out well-received players that store thousands of songs on pocket-sized disk drives or smaller flash memory chips.

Its latest "Zen" music player has been hailed by reviewers as one of the strongest rivals to date for Apple's market-leading iPod.

Creative has also launched, with the backing of Microsoft, a handheld device called the Portable Media Centre that can store and display video and photos.

The company said it held a 10% share of the global market for MP3 players in the June quarter, coming second after Apple's 17% share.

"This year, MP3 will be the hottest segment -- last year was digital cameras," Creative chief executive Sim Wong Hoo told reporters.

"We intend to double the MP3 player lines by year-end from eight to 16, to provide more choice to the big markets, and each line will have different design, features, [storage] capacity and colours," he added.

He declined to elaborate on product details.

As well as Apple, Creative is pitting itself against Sony, which plans to launch a rival to the iPod.

Creative, which is in the process of scrapping its Nasdaq listing, also plans to extend its marketing push to Hong Kong, Australia, Tokyo, South Korea, Shanghai and Beijing.

"Our marketing campaign had phenomenal success in Singapore, and we're prepared to scale this globally in a big way for this Christmas," Sim said.

He declined to reveal how much Creative was planning to spend on its television, print and Internet advertisements, some of which mimic's Apple's advertising for the iPod, but said it would be much bigger than the "multimillion-dollar budget" for Singapore.

"We intend to lead in this space. We intend to out-invest everybody else. We will be relentless," Sim added.

Last month, Creative forecast lower earnings in the July to September quarter on a hike in advertising expenses for its new products.

From iTWeb



Previous
Next
Taiwan motherboard maker Gigabyte launches 16x DVD Dual burner        All News        Microsoft acknowledges Linux threat
Apple Offered Sony iTunes Deal     Consumer Electronics News      Panasonic Introduces World's Largest 65-Inch Plasma Display

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Creative Unveils Sound Blaster X7 Limited Edition At CES
Creative Introduces the MUVO mini Weatherproof Bluetooth Portable Wireless Speaker
Creative Subsidiary ZiiLabs Files Patent Infringement Lawsuit Against Samsung and Apple
Creative Announces New External USB Sound Card
Intel Licenses ARM IP From Creative
Creative Introduces New Sound Blaster Z-series Sound Cards
MP3tunes Files For Bankruptcy
Creative Launches New Tablet Platform For The Chinese Market
Creative Unveils ZEN X-Fi3 at IFA Berlin 2011
Creative Releases Quad-core Sound Blaster Recon3D Sound Cards
Creative Launches ZiiO TABLETS And Zen Touch 2
Creative Releases Sound Blaster X-Fi Titanium HD and Digital Music Premium HD Audio Cards

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .