Thursday, April 24, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Facebook Enjoys High First-quarter Revenue
Qualcomm Reports Less Than Expected 2Q Revenue
iPhone Sales Drive Apple's Record March Quarter Revenue
Travelling Through Time On Updated Google Maps
OnePlus One To Launch Next Month
LG Display Reports First Quarter Results
Toshiba Announces Canvio AeroMobile Wireless SSD
Global Chip Revenue Rises in 2013
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, August 16, 2004
Microsoft to release easy-to-use Windows XP for developing markets


Windows XP Starter Edition--an inexpensive version of Microsoft's flagship operating system that does not contain as many features as the standard version--will begin shipping on PCs in Thailand, Malaysia and Indonesia in October, said Maggie Wilderotter, senior vice president for the worldwide public sector at Microsoft.

The Redmond, Wash.-based software vendor is also working out the details of getting a starter version of Windows XP into two other countries, Wilderotter said. She declined to identify the countries but in a previous interview discussed Microsoft's initiatives in Brazil and Russia as well as in Jordan, which in five years has seen its information technology industry expand from $20 million to $400 million in annual revenue.

Starter Edition is part of an effort Microsoft kicked off about 18 months ago to collaborate more closely with foreign governments on expanding computer literacy and use. The company has created programs under which it provides regional government officials with advice on developing indigenous capabilities in high technology.

As part of the program, certain schools in 67 developing nations can qualify for free upgrades to the regular Windows software and for copies of Microsoft Office that cost $2.50.

About 600 employees at Microsoft now work on this effort, Wilderotter said. "We have really tried to look at our engagement through a more holistic approach."

Microsoft, of course, benefits from an increase in the pool of potential customers. About 670 million people--about one-ninth of the world's population--use PCs today, and that number will likely increase to 1 billion by 2009, analysts have predicted.

Good public relations also help Microsoft. Critics and governments have complained in the past about the company's business tactics and prices.

In 2000, one of the best-selling books in Beijing was "Flying Against the Wind: Microsoft, IBM and Me," a tell-all book on Microsoft's tactics that was written by Juliet Wu, former general manager at Microsoft China.

The Starter Edition of Windows XP is tailored to each country and differs in a number of ways from the standard product. Microsoft has, for instance, loaded screen savers that reflect local landscapes, flags and traditional designs in Thailand, Malaysia and Indonesia. It also comes with a helper CD called MySupport. Users can only run three programs on the operating system at once, however. In addition, home networking has been deleted.

The operating system comes in Thai and in Bahasa, which is spoken in Indonesia and Malaysia. (The software accommodates the differences between the Malay and Indonesian versions of Bahasa.)

Microsoft has already separately released a version of its Microsoft Works applications package in all the relevant languages. However, it has not produced a starter version of its Office productivity package.

The Thai government, in conjunction with Microsoft, is already running a program to get Starter Edition PCs to the local population.

Wilderotter said final pricing for Starter Edition has not been determined but noted that it will be the company's "most affordable operating system in the market." Reports have pegged the price of the Thai version at about $36.

Low prices could help combat piracy, Wilderotter added. Unlike people who buy pirated software, Starter Edition customers can get patches and updates. Similarly, a cheap version of Windows could lessen the attractiveness of the Linux open-source operating system.

"We are competing with Linux and will continue to do so," she said.

Thailand, Malaysia and Indonesia were chosen for the Starter Edition release largely because of the programs initiated by the local governments to promote high technology. In addition, the populations of Thailand and Malaysia are large enough for the program to have an impact but also small enough in global terms to keep the number of end users contained.

Chairman Bill Gates has said that Microsoft may not produce a starter version of Windows XP for China, which has a lower per capita gross national product than the three nations in the upcoming release but a much larger, geographically dispersed population.

From News.com



Previous
Next
Intel's new Boss        All News        BenQ and Coretronic plan to offer projectors with built-in DVD players
Windows update causes headaches     General Computing News      Avid in M-Audio buy-out

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Nokia Devices and Services Acquisition Expected to Close This Week
Microsoft and Motorola Solutions Sign Licensing Agreement
Lenovo, Tencent To offer XP Tech support in China
China Approves Sale of Nokia's Business to Microsoft
Microsoft Announces New Cloud Tools
Microsoft Previews .NET Native Platform For App Developers
Microsoft Says It Won't Search Users' Emails For Stolen Property
Microsoft and Dell Sign Patent Licensing Deal
Microsoft Opens Source Code for MS-DOS and Word For Windows to Public
Nokia, Microsoft Deal Delayed
Would You Retire XP For $100?
Microsoft Searched Hotmail Messages To Track Leak

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .