Sunday, October 26, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Panasonic to Offload Sanyo's North America TV Business
Google's Pichai to Become Head of Product at Google: report
Internet Explorer 11 Toolkit Allows Enterprise Admins "Spy" On Their Employees
FCC Says Airwave Auction To Delay Until 2016
HP Broadens Moonshot Portfolio With Intel-powered Models
Microsoft To Keep Nokia Brand For Low-end Smartphones
LG Introduces Its First Octa-Core Application Processor
Cloud and Surface 3 Drive Microsoft's Revenue
Active Discussions
Copied dvd's say blank in computer only
How to generate lots of different CDs quickly
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
 Home > News > PC Parts > AMD64 I...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, August 10, 2004
AMD64 Is the Force Behind Star Wars: Episode III `Revenge of the Sith'


At Siggraph today, AMD (NYSE:AMD) announced that AMD Opteron(TM) processor-based servers and workstations are providing the digital backbone for the final Star Wars prequel, Episode III: "Revenge of the Sith."

The AMD64 digital processing pipeline at JAK Films, the production company for Star Wars: Episode III, includes pre-visualization and pre-postproduction, which involves 3-D match moving, 3-D modeling, lighting, shading, texturing, compositing and rendering techniques. The AMD64 processor-based workstation systems are running Microsoft(R) Windows(R) XP Pro, Alias' Maya and Adobe(R) After Effects software. AMD64 processor-based file server systems are running on clustered Microsoft Windows Storage Server 2003 software.

The full adoption of 64-bit capable AMD Opteron processor-based systems at JAK Films is the result of a long-standing relationship between AMD and the pioneering Pre-Visualization department at JAK Films. The relationship began during the making of Star Wars: Episode II and provided AMD with direct feedback from the world's foremost digital content creators. JAK Films is now using AMD64 technology to reinvent the digital filmmaking process.

"The unique relationship AMD has developed with JAK Films and the Star Wars enterprise is removing technological limitations for premier artists like George Lucas," said Marty Seyer, vice president and general manager of AMD's Microprocessor Business Unit, Computations Products Group. "AMD64 helps keep the artist unencumbered by worries about the technology's ability to match his artistic inspiration. Now, anyone editing a home movie on the PC can access the same AMD64 technology used to reinvent digital filmmaking on the latest Star Wars feature."

AMD64 processor-based workstations and servers are helping to shave time and money off the multiyear and multimillion-dollar Star Wars: Episode III project. More importantly, AMD64 is helping to inspire a renaissance in both movies and music by removing technological limitations, enabling the creative mind to remain open to experimentation, new ideas and possibilities towards expanding digital art forms.

"Thanks to our relationship with AMD, George can now direct real-time 3-D assets productively and efficiently. AMD64 technology provides him with an uninterrupted creative flow in everything from designing galaxies and futuristic cities to choreographing action sequences that take place at hyper-speed," said Dan Gregoire, AMD64 Masters Group member and pre-visualization effects supervisor at JAK Films. "The unprecedented power and reliability of the AMD Opteron processor-based systems are substantially dropping our render times and enabling the team to complete sequences during sessions with George in a matter of hours that used to go back and forth for weeks. The net result is an entirely new and more efficient way of moviemaking."

Digital pre-visualization began as a computerized improvement to traditional story-boarding techniques. "Pre-visualization helps George filter his ideas and make informed creative decisions about a film that is essentially all-digital or on blue screen," said Rick McCallum, producer of the Star Wars trilogy. "What the pre-viz team does on AMD Opteron processor-based systems affects everyone in the production. It gives a visual representation of the film to the director, the actors, the crew and ILM way before final decisions are made. The difference AMD has made to the production of the film has been immeasurable for both George and myself."

For more information about why AMD64 is the technology of choice for digital media and entertainment professionals, please logon to: www.amd.com/amdopterondme


Previous
Next
PNY Technologies Expands Professional Graphics Family with Record Setting NVIDIA Quadro Solution        All News        Corsair Announces $20 DOOM 3 Rebate
Samsung Surpasses 10 Million Milestone in DDR2 SDRAM     PC Parts News      Corsair Announces $20 DOOM 3 Rebate

Get RSS feed Easy Print E-Mail this Message

Related News
AMD Sales May Miss Estimates, New CEO Announces Restructuring
AMD Appoints Lisa Su as President and Chief Executive Officer
AMD To release Carrizo Notebook APUs Next Year
AMD Demonstrates Network Function Virtualization Solution on 64-Bit Embedded R-Series SoC
AMD To Showcase ARM Cortex-A57-Based Hadoop on Opteron Processors
AMD Moves Closer To The Introduction Of Project FreeSync Monitors
AMD Introduces DirectGMA on AMDs FirePro GPUs
AMD Launches AMD Radeon R9 285 Graphics, "Never Settle: Space Edition" Game Bundle
AMD Introduces New 8-core FX-series Processors
AMD Announces Heterogeneous C++ AMP Language for Developers
New AMD R9 285 Radeon Graphics Card Unveiled
AMD Officially Releases The OCZ-rebranded, Radeon R7 SSDs

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .