Spanish-language music site teams with Chevrolet-sponsored Latin awards show.

Entertainment is a top interest of U.S. Hispanics online. According to Nielsen//NetRatings @plan, 87 percent use the Internet for email, 52 percent for movie and television information and 36 percent for radio and video.

Forrester Research says online Hispanic consumers are more interested in music than any other ethnic group. To capitalize on this trend, Yahoo! en español -- one of the 25 Yahoo! properties providing communications, commerce and media services to Spanish-speaking consumers around the world -- unveiled music destination LAUNCH in December. It has grown steadily since then, and now more than 1.7 million U.S. Hispanic users access LAUNCH every month.

LAUNCH, aimed at the burgeoning U.S. Hispanic Internet audience, integrates comprehensive music-related news, content, features and promotions from major music artists and record labels with content from Yahoo! en español. According to the company, the service offers music fans the largest collection of on-demand music videos on the Web and provides a valuable marketing platform for record labels, artists and advertisers. Music content and services are deeply embedded throughout Yahoo! en español, sending users directly to the Spanish-language LAUNCH destination to hear and see their favorite artists.

Jorge Consuegra, general manager, Yahoo! en español, says, “The integration of the LAUNCH brand has allowed us to deliver the entertaining music content our users want while also providing targeted solutions for our marketing and advertising clients."
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Source : IMediaConnection