Intel plans to cut prices for a complete lineup of its chipsets, including the 915 family, in the latter half of September, aiming to boost the relatively lukewarm sales of its 915 chipsets, according to sources at motherboard makers and in the channel.The planned chipset price cuts, along with the forthcoming August 22 reduction of prices for Intel’s socket LGA 775 Pentium 4 and Celeron D processors, should administer a shot in the arm for the PC industry as it migrates to the 915 platform, the sources said.

The sources stated that current sales of devices that support the 915 platform, including sales of socket LGA 775 CPUs, 915 chipsets and PCIe graphics cards have lagged far behind expectations, with PC users reluctant to adopt the new platform.

In addition, Intel’s 865 chipsets still remain the mainstream in the market, and strong demand has even has helped ease an oversupply of the 865 chipsets, which had been dumped on the market prior to the launch of the 915/925 chipsets, the sources noted.The price of the 865G chipset, for example, has been raised by an average of US$0.30-0.40 per unit by non-designated distributors recently, indicating an easing of the oversupply situation, according to sources.

Efforts by Intel to control the supply of the 865 family lineup also helped improve the inventory adjustment, said the sources.


Source : TechZonez