Samsung has added Amazon.com's Video On Demand library to its Series 650 and Series 7000 HDTVs.
Viewers with a broadband connection will be able download content from Amazon's extensive library of 50,000 movies and TV shows onto their TV sets to view.
2,000 of the titles are in high-definition.
The service is pay to view, with no subscription necessary.
Samsung has also been showing off a 55-inch 3D 240Hz LCD HDTV prototype in Korea which is said to offer a more natural stereoscopic effect, as long as viewers wear the obligatory shutter glasses.
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