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The Beatles To Launch Branded 'Rock Band' Game In Septe... - 3/5/2009 12:44:50 PM   
NIKDEL

 

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A new Beatles-themed "Rock Band" video game has been slated for an early September release, marking the first time the iconic band's music will be made available in the popular music game genre. In an announcement Thursday morning, Apple Corps Ltd. - which is the business arm for the Beatles - along with Harmonix and MTV Games, said "The Beatles: Rock Band" will hit the market Sept. 9. The game will be available on the PlayStation 3 from Sony (SNE), the Xbox 360 from Microsoft (MSFT) and the Wii from Nintendo (NTDOY). The game will be published by Harmonix and MTV Games, which is a unit of Viacom (VIA). Electronic Arts (ERTS) has been named as a distribution partner. Development of the title was first announced back in October. At the time, the game was not expected to carry the "Rock Band" brand. Representatives for Apple Corps and MTV Games could not be reached for immediate comment. The move also marks the first foray into the digital world for the Beatles. The band has so far kept its songs away from digital distribution channels such as iTunes, though talks are said to be on-going. The two surviving members of the band, Paul McCartney and Ringo Starr - as well as John Lennon's widow Yoko Ono and Olivia Harrison, the widow of George Harrison - have all been involved in conceiving the music game project.

http://money.cnn.com/news/newsfeeds/articles/djf500/200903051145DOWJONESDJONLINE000881_FORTUNE5.htm
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