SiliconFreak
Posts: 12104
Joined: 7/4/2003 From: Melbourne, Victoria, AUS Status: offline
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Web search leader Google Inc. on Thursday introduced a personalized Google home page, moving in a direction rivals such as Yahoo Inc. and Microsoft Corp.'s MSN portal have already have charted. The personalized Google home page integrates other already available Google features, such as its e-mail service Gmail, news, weather, stocks, driving directions, movie listings and the like. While Google has long said it had no interest in becoming a portal and luring users to spend much of their Internet time on the Google site, its move on Thursday puts it in even more direct competition with Yahoo and Microsoft, among others. "We really hope to have this not necessarily be a platform ... but rather to help users navigate the Web better," said Marissa Mayer, director of consumer Web products for Google. The Mountain View, California-based company said it also offers a broad inclusion of content, such as the BBC, the New York Times, tech news Website Slashdot, Quote of the Day and Word of the Day. Google's rivals in search, Yahoo and Microsoft, have long offered personalized home pages on which users can customize news, weather, stocks, television listings, movie listings and more. Google said its personalized home page is only available now in a beta, or test, version at http://labs.google.com In one to two months, Google will offer the capability for the personalized Google page to add universal RSS feeds. RSS stands for really simple syndications, which lets users aggregate multiple news and information sources onto a single display on their PCs, Mayer said. The classic Google home page -- which is a search entry box with other options to search images, news and the like -- remains available and users can toggle between the personalized home page and the traditional one, Mayer said. Shares of Google rose 2 cents to close at $239.18 on Nasdaq. Source : YahooNews
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