The Claria Corporation, a company that has in recent years collected enemies among Internet users and publishers, is ready to play nice.

The company, formerly known as the Gator Corporation, built a business covering consumer desktops and publisher Web sites with pop-up ads. But last week Claria announced a new advertising service that rejects pop-ups and seeks to make business partners of publishers.

The service, called BehaviorLink, will operate much like Claria's existing approach in that it will track the surfing patterns of some 40 million Internet users who downloaded free music-sharing software from Kazaa or other free programs like weather-tracking software from Claria.

But under the new program, Claria will use this information to buy ads on publisher sites, rather than use pop-ups. Claria says it believes this is a winning situation for everyone: publishers get paid for advertising inventory; Claria gets paid by marketers who want to reach consumers; and users see fewer pop-ups.

According to Scott Eagle, Claria's senior vice president of marketing, the company has already signed up nearly 100 advertisers for the service, and he said it plans to buy $75 million worth of advertising space on publisher sites over the next year for its BehaviorLink program. Those ads will begin running this spring, Mr. Eagle said.
Full story...


Source : NYTimes

death to them.
i ain even gonna read the article
the've made a bad name for themselves.

(in reply to SiliconFreak)

(in reply to semo)

Collecting 100 ads ought to give users a free license to shoot the darn spammer...

(in reply to SiliconFreak)